Small Business And Leadership Management Certificate Course
Help to Grow Management is a 12 module, hybrid course with a mix of live webinars and in person workshops at Kingston. Follow the link for each start date to see the full schedule and register. Once we receive your registration, we’ll be in touch with next steps.
Did you know if you have between 10-249 employees, 2 people can sign up on the 90% funded Help to Grow course.
Starting January:
Help to Grow Management Course
19th January 2024 – 19th April 2024
£750.00
12 weeks
Webinars all from 14:00 -16:00 on Friday of each week Workshops all from 12:00-16:00 on orange week (M3,6,9,12) Introduction on Tuesday from 14:00-16:00
Starting September:
Help to Grow Management Course
1st September 2023 – 24th November 2023
£750.00
12 weeks
Webinars all from 14:00 -16:00 on Friday of each week Workshops all from 12:00-16:00 on orange week (M3,6,9,12) Introduction on Tuesday from 14:00-16:00
Starting October:
Help to Grow Management Course
12th October 2023 – 25th January 2023
£750.00
12 weeks
Webinars all from 14:00 -16:00 on Thursday of each week Workshops all from 12:00-16:00 on orange week (M3,6,9,12) Introduction on Tuesday from 14:00-16:00
Module Structures and Themes
Part 1 Strategies for Growth and Innovation
Part 1 Strategies for Growth and Innovation
Module 1
Strategy and Innovation
Learning Outcomes
- Understanding innovation and its relationship to growth, profitability and productivity.
- Reviewing your business model and value proposition in relation to current and future market opportunities.
- Understanding how business model innovation can help you respond to and recover from challenges.
- Finding out about the UK’s innovation ecosystem.
Module 2
Digital Adoption
Learning Outcomes
- Understanding the benefits of digital adoption for SMEs in innovating business models and seizing opportunities.
- Considering what stage your business has reached on the path to digital adoption from digitisation to digital transformation, and identifying priority development areas.
- Understanding the role of digital leadership and considering digital enablers to achieve a transformational culture.
- Being alert to the risks of a digitised environment and ways to mitigate that risk.
Module 3
Internationalisation and Winning New Markets
Learning Outcomes
- Taking an in-depth look at how a business has:
- innovated its model
- developed markets overseas
- explored models to address opportunities in different countries
- adapted their business model and overcame challenges
- how the experience encouraged them to innovate.
Part 2 - Engaging with Customers
Part 2 - Engaging with Customers
Module 4
Vision, Mission and Values
Learning Outcomes
- Understanding the strategic value of vision, purpose and brand, their link to the customer value proposition and role in achieving competitive advantage
- Exploring vision, mission and values statements and planning an approach for reviewing these in your business.
- Defining brand components and how they add value to your business and customers.
- Defining brand components and how they add value to your business and customers.
Module 5
Developing a Marketing Strategy
Learning Outcomes
- Further developing your customer value proposition and your business’s approach to marketing.
- Considering what stage your business has reached on the path to digital adoption from digitisation to digital transformation, and identifying priority development areas.
- Considering the stages in the buyer decision-making processes
- Starting to consider the benefits of database marketing.
Module 6
Building a Brand Case Study
Learning Outcomes
- Exploring how a business built a market-leading brand and continued to serve its customers’ needs through changing times. What challenges had to be overcome and how did the company stay true to its purpose and values.
Part 3 - Building a Sustainable and Agile Business
Part 3 - Building a Sustainable and Agile Business
Module 7
Organisational Design
Learning Outcomes
- Identifying growth phases and when and how it will be necessary to evolve the shape of the organisation to implement growth.
- Considering SME examples of different structures and ways of working and the implications for your workforce.
- Jointly with others in your business, reviewing skills, roles and training to ensure the required expertise is available to deliver the growth plan.
- Considering structures and processes to facilitate agile working.
Module 8
Employee Engagement and Leading Change
Learning Outcomes
- Identifying appropriate strategies for leading change in an inclusive and engaging way.
- Planning to implement approaches that enhance employee engagement.
- Recognising the impact of your own leadership approach as a key enabler for growth.
- Being able to utilise tools and resources collaboratively to lead your team towards strategic goals.
Module 9
High Performance Workplace Case Study
Learning Outcomes
- Exploring an example of a company that has put employee engagement at the heart of their business and created an inclusive culture. The tools and ways of working are innovative and productive, and the business has achieved growth through the way it works as much as through what it does.
Part 4 - Operations and Financial Strategies
Part 4 - Operations and Financial Strategies
Module 10
Efficient Operations
Learning Outcomes
- Understanding the role of operations and how to take a systemic approach, aligning operations with marketing strategy.
- Analysing operations using a value flow map.
- Considering an approach to key metrics which engages teams and creates a culture of continuous improvement in value flow.
- Recognising how your operations improvement strategy contributes towards your Growth Action Plan.
Module 11
Finance and Financial Management
Learning Outcomes
- Using financial data to make informed decisions about future operations including identifying relevant financial metrics for monitoring growth and productivity.
- Understanding the importance of cash flow forecasting in managing crisis and recovery.
- Considering options for financing growth both internally and from external sources, and being aware of where to source information and advice.
Module 12
Implementing Growth Plans Case Study
Learning Outcomes
- Developing priorities and a timeline for implementation, using your Growth Action Plan.
- Identifying the resources required to achieve the objectives in your Growth Action Plan.
- Embedding key management practices critical to growth and productivity in your business.
