Help to Grow: Management Course | Kingston University

3 Technologies Transforming Businesses that are not AI

Digital Adoption that suits your business need
By Sophie White
May 29, 2024

We have all been hearing a lot about how artificial intelligence is going to change not only how businesses operate but also how we go about our day to day lives, but what other technologies are businesses using to offer more to their customers? Here are our top 3.

Internet of things: Most of us will have heard of the idea of a ‘smart home’ or even ‘smart cities’, but the concept of the ‘Internet of things’ is more than that. The Internet of things refers to a network of connected physical items which have different sensors or software which allows them to connect with one another over the internet. This can be everyday household items and systems such as lighting or heating, but it is also a form of technology that can be used in a more industrial context. Examples of businesses that use the internet of things in their processes and products are John Deere, Siemans and Maersk Line.

Augmented and mixed reality: Augmented reality is something that has been around for a while now. This is the process of overlaying photos, videos or other data onto the real world to change a person’s real time perspective of their environment. Mixed reality is a step further and allows for real and virtual objects to ‘interact’- for instance allowing customers to see what an object would look like in their home. Businesses have been utilising both in training staff, sales and marketing, and in apps for their customers. Examples of businesses that use this technology include Ikea, L’Oreal, Ford and Zara.

Robotics: Robotics is the programmable machines and is something a number of businesses across different industries use to automate repetitive tasks, enhance precision, and improve operational efficiency. Robotics can help businesses with logistics, manufacturing, fulfilment and operations- everything from grocery fulfilment to car manufacturing to Surgical processes. Examples of businesses that use robotics include: Ocado, Amazon and Tesla.

New technologies are always emerging and existing technology is constantly improving! What  are you using in your business?

We explore Digital Adoption in our Module 2 of Help to Grow Management (Help to Grow: Management Course | Kingston University (