In a recent podcast on HBR interview, Deborah Perry Piscione, CEO of Work3 Institute and co-author of “Employment Is Dead”, discusses how emerging technologies are fundamentally transforming traditional employment and why innovation leadership is critical to adapt to move forward.
She argues that the convergence of generative AI, Web3 technologies, blockchain, and the metaverse, combined with changing workforce demographics, is creating the most significant transformation in work history. Disruptive technologies have already been adopted by GenZ – a revolutionary change in how we do business, but in fact how we do life. This is also reflected in the surplus of recent corporate employment phenomenon which shows skill-based economy is challenging traditional university education.
Those who are already well-versed in technologies like the metaverse and digital twinning and having grown up with platforms like Roblox that create new economic opportunities, are more likely to adapt AI Generative work far more effortlessly. As Generative AI is expected to boost productivity so significantly that it could enable two to three-day work weeks, it is critical to upskill.
Another important question, how do we work with this new batch of technologists, entrepreneurs and workers who are no longer fit for the traditional working systems and arrangements? Piscione envisions a future where people can create sustainable livelihoods through multiple income streams, what she calls a “T-shaped” career approach. The vertical part represents one’s primary expertise, while the horizontal encompasses various passions and interests that can generate additional income.
The employer-employee relationship is evolving into a more balanced partnership. Organisations will increasingly use blockchain, Decentralised Autonomous Organisations (DAOs), and smart contracts to manage work, allowing people to contribute to global projects without traditional management structures. Companies like BMW and Lowe’s are already using digital twinning for manufacturing and supply chain optimisation.
However, this transformation brings challenges. Organisations must adopt new operating principles emphasising transparency, autonomy, flexibility and shared decision-making to attract talent. Individual workers must become more entrepreneurial and risk-tolerant, continuously learning and adapting to new technologies. Job security will decrease, but opportunities for flexible working arrangements will increase, allowing people to adjust their work patterns according to life stages.
From an organisational perspective, boards and C-suite leaders will need to manage this transition carefully. AI could potentially replace various roles, including management positions and even CEOs. Traditional organisational hierarchies will be flattened, with new positions like Chief Artificial Intelligence Officer becoming crucial.
The future workplace will likely see two parallel tracks: traditional enterprises adopting AI, and a new generation of workers creating portfolio careers through multiple income streams. Small companies might achieve significant success by leveraging AI tools from companies like Anthropic, Google, and Meta.
Leaders should engage in regular dialogue with employees about these changes, providing opportunities for upskilling or career transitions. The future workday might involve receiving projects through blockchain-based systems, using AI for tasks like strategic planning, and enjoying more flexible schedules that allow for personal activities.
Piscione emphasises that while these changes may seem daunting, particularly for those comfortable with traditional employment, they’re inevitable. Success in this new landscape requires embracing uncertainty, developing an entrepreneurial mindset, and being willing to adapt to new ways of working. The result could be greater freedom in how, when, and where people work, though at the cost of traditional job security.
Innovation Leadership Workshop for SMEs:
To learn more about innovation leadership, join our upcoming workshop on 28th February at Kingston Business School: Free space can be booked on first come first serve basis. Innovation Leadership Workshop Tickets, Fri, Feb 28, 2025 at 10:00 AM | Eventbrite
Help to Grow Management leadership team at Kingston University Business Training is part of ongoing research at Small Business Research Centre on current practices, behaviours and frameworks pertaining to small and medium sized businesses.
Workshop Background:
Through our research, we have found consistent patterns of effective leadership among innovative organisations compared to less innovative ones. Research shows that fostering a creative climate, establishing a shared vision, promoting ethical practices, encouraging active participation in innovation, and maintaining an external focus are essential for achieving desired business outcomes.